About MWFIA

The Mid West Food Industries Alliance Inc (MWFIA) is an Incorporated Association. MWFIA was established in 2019 and Incorporated in 2021.

The purpose of MWFIA is to help members market and promote their products under a recognised regional brand fostering sustainable business growth. Our vision is to be a recognised food and beverage region known for its diverse products, and we strive to do this by being a viable industry led cluster that creates value and contributes to the growth and sustainability of the Mid West WA Food and Beverage industry and its associated tourism, hospitality and agrifood partners.

To find out more, please review our Strategic Focus Overview.

Our Management Committee

MWFIA is led by a voluntary industry Management Committee and supported by a part time Executive Officer (EO). Our Comittee for 2025-2027 includes:

Mike Bowley | Regional Industry Development (Chair)
Frances Pollack | Wooleen Station (Co-Vice Chair)
Jack Davoren | Chally Bridge Farms (Co-Vice Chair & Treasurer)
Gilly Johnson | Executive Officer (Secretary)
Kim Antonio | DPIRD (Member)
Carol Metcalfe | Coastal Plains Produce (Member)
Richard Lynch | Horticulture Industry (Member)
Hayley Palmer | Illegal Tender Distilling Co (Member)
Shaun McInnes | Geraldton Fishermen's Coop/Brolos Fresh (Member)
Chris Collier | Collier & Son Orchards (Member)
Tegan Darnel | Lickety Sticks Artisan Icy Pops (Member)
Kelly Killen | 30 Knots Distillery (Member)
Jose Silva | Jose BBQ (Member)
Juan Gutierrez Serrano | Industry & TAFE (Member)

Our Annual General Meeting is generally held between May to June each year, and we warmly welcome interest from potential new Committee members or individuals who would like to make a contribution to the strategic direction of MWFIA.

We thank and appreciate all former members of the Management Committee who have made a valuable contribution to the ongoing development of MWFIA.